professional experience

Design and Standards Manager, Coles Express

Creating cutting-edge and seamless design formats and solutions to enhance consumers’ shopping experiences at Coles Express. Working closely with internal and external stakeholders to conceptualise and create novel, innovative, customised and satisfying convenience store fitouts that leverage human-centered design aimed to gratify customers.

Feb 2020- Current

Concept Design Manager, Myer Australia

Concept Design Manager of the ‘New Myer’ team tasked with designing and presenting new and innovative design concepts to transform and revitalise Australia's most-loved retailer. Responsible for designing, managing and delivering world-class retail design concepts and solutions into Myer stores from concept through to detailed design and delivery on site. Working with internal and external stakeholders to drive and deliver new, innovative designs within Myer. Managing internal/external stakeholders and consultants, shopfitters and contractors to ensure all design align with the New Myer strategy and project outcomes are achieved.

June 2017- Feb 2020

Sessional Lecturer

Sessional lecturer and tutor for the College of Arts, Society and Education in the department of Arts & Creative Media. Teaching Visual Communication and Creativity (NM2020) and Interactive Design (NM2420) in the undergraduate Bachelor of Creative Arts and Media in Design.

Feb 2017- Current

Head Designer, SEC Energy Storage Hong Kong

Head designer for an innovative energy storage solution company based in Hong Kong. Responsible for the company’s art direction, product development, brand identity and creative marketing. Working closely with the company’s CEO on brand identity and product presentation. Responsible for all design-related solutions and working with engineers and manufacturers on creating new product lines. Working across multiple design platforms to solve business problems and grow business brand awareness.

May 2016- May 2017

Senior Designer, Fitch Design Singapore

Creative lead on 3-Dimensional and 2-Dimensional design for retail and commercial projects. Transforming and improving brand experience with in-depth knowledge of spatial design. Implementing new design approaches across digital touch-points and engagement. Working closely with strategists to conceptualise diverse brands’ onmi-channel retail experience and create brand briefing books and guidelines for omni-channel design to meet clients’ objectives and needs. 

Clients: Telekom Malaysia; Asian Paint India; Visa; Oredoo; & All Good China​

May 2015- March 2016

Senior Desiger/ Creative Lead, Shaun Clarkson ID London

Leading a team to deliver several design briefs including: on-trade brand activation; interior design and building projects; graphic and identity design; and product development. Working in a multidisciplinary environment including both the retail and hospitality industries. Providing high-level creative and art direction skills including handling both the client as well as project management. 

Clients: Absolut Vodka; Absolut Elyx; Chivas; Perrier Jouët; Pernod Absinthe; Selfridges; Harvey Nichols; Pitfield; Prime Burger; Clink 78; Rotisserie Excel London; & The Box London

March 2013- May 2015

Senior Designer, The Honest Group London

Working on several design-led branding projects and liaising with offshore and onshore manufacturers to deliver bespoke designs for diverse international brands. Project scope included: event planning; lighting design; furniture design; environmental design; product design and development; and brand implementation.

Clients: Quintessentially; Bloomsbury; Omega; Converse; Temperley London; Cîroc; Ketel One Vodka, Smirnoff; Johnny Walker Gold Label; Don Julio Tequila; Remy Martin; Gordon’s Gin; Ron Zacapa; Schweppes; & Zeo

December 2011- March 2013

Interior Designer/ Department Lead, STA Architects Malaysia

Managing a variety of Interior design projects including retail, restaurant, residential and office design. Working from conceptual to project completion. Providing overall creative leadership for architectural and interior projects. Leading and managing a design team. 

Clients: Padini Group; Meatworks; 33 Singapore; Bolton; Bordeaux Wines China; The Health Circle; Hong Leong Bank; Crabtree & Evelyn; & Caltex Malaysia

July 2008- July 2011

Designer, New Convox Sdn Bhd Malaysia

Providing high standards creative consultation and art and design direction to for the company’s brand that included retail design, visual merchandising, visual communications and temporary exhibitions. Designing campaign graphics to engage, empower and educate consumers. Working with executive sales to satisfy customer’s requests for customisation. 

June 2006- July 2008

Junior Designer, Theme Interior Design Malaysia

Working with the Creative Director on creating technical drawings on
CAD for construction purposes. Designing and developing bespoke
architectural details for commercial interiors and visualising the interior impression using CAD.

January 2006- July 2006

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2010 - present

2010 - present