Designing meaningful experiences

33THIRTYTHREE

This store sells G-Star Raw shoes predominantly, and it is located in Paragon Shopping Centre, Singapore. G-Star Raw is a brand known for its very raw, rugged, and edgy yet sophisticated, technically complicated and cutting edge designs. It remains a description of contradictions, which is part of its endearing appeal. We looked for these similar qualities while designing the store. Raw and edgy yet sophisticated were the main phrases that drove the design forward. We had to mix a series of contradictions, especially in the material selection, while delivering a cohesively attuned store. 

Achievements

Concept, Design & Implementation

Credits:

In collaboration with STA Architects