ALL GOOD SUPERMARKET
To create a new supermarket brand that is all about fresh, healthy and safe produce for TianHe – a supermarket and department store operator in southern China. The new brand is designed to appeal to middle-class customers. The stores feature quality, affordable products in a premium environment. Storytelling brings the brand to life, providing consumers with product origin and freshness information, health benefits and advice, recipe ideas, and serving suggestions.
Concept, Design & Implementation
In collaboration with Fitch Singapore.