Designing meaningful experiences

ASIAN PAINT

A playground of colour that allows consumers to experience what colour can do for their home with an editorial approach. It offers a personalised colour solution for each and every customer that connects to the wider network of paint stores and services. A dramatic lighting installation is designed to engage customers emotionally at the start of their journey by switching off the consumers anxiety around the category. Consumers play and learn how colour impacts the home before being inspired. They are reassured around their key barriers such as how lighting affects colour, space and moods.

Achievements

Concept, Design & Implementation

Credits:

In collaboration with Fitch Design Singapore

More Info

We've rebuilt the brand from the ground up to facilitate this change, developing a comprehensive visual identity that's contemporary as well as highly flexible.