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Designing meaningful experiences


To introduce a self-contained home decor department concept that encapsulates the essence of what is new and fun with the Myer customer at the core. Almost all fixtures were designed in modules, forming a destination of its own. The offer integrates Home and decoration/ accessories introducing subtle differentiation between categories in terms of presentation and materiality, in order to make a clear visual statement. The fixture suite introduces pauses and ‘moments’ where the curated offer comes to life, supporting the strength of the product display.


Concept Design


In collaboration with Myer in-house design team.

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