MYER HOME DEPARTMENT
To introduce a self-contained home decor department concept that encapsulates the essence of what is new and fun with the Myer customer at the core. Almost all fixtures were designed in modules, forming a destination of its own. The offer integrates Home and decoration/ accessories introducing subtle differentiation between categories in terms of presentation and materiality, in order to make a clear visual statement. The fixture suite introduces pauses and ‘moments’ where the curated offer comes to life, supporting the strength of the product display.
In collaboration with Myer in-house design team.