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Designing meaningful experiences
Our design for these areas was consistent with the new Myer approach to luxury, and its new daring style and image. The objective was to establish a radically different display design for the department with more contemporary femininity. The sense of curve and femininity to be heightened, but always keeping a restrained glamorous presence, never over opulent but always imaginative and surprising.
In collaboration with Myer in-house design team.
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