Designing meaningful experiences

ABSOLUT ELYX TRAVEL RETAIL

 Pernod Ricard Americas Travel Retail is promoting its new luxury vodka line Absolut Elyx with an immersive pop-up brand experience in the Departures area of New York JFK’s Terminal 8. The activation, which aims to recreate the inspiration behind Absolut Elyx, features a tasting station offering complimentary Elyx cocktails and a coppersmith making personalised jewellery for consumers.

Achievements

Concept, Design & Implementation

Credits:

In collaboration with Shaun Clarkson

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