ABSOLUT ELYX TRAVEL RETAIL
Pernod Ricard Americas Travel Retail is promoting its new luxury vodka line Absolut Elyx with an immersive pop-up brand experience in the Departures area of New York JFK’s Terminal 8. The activation, which aims to recreate the inspiration behind Absolut Elyx, features a tasting station offering complimentary Elyx cocktails and a coppersmith making personalised jewellery for consumers.
Concept, Design & Implementation
In collaboration with Shaun Clarkson