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Designing meaningful experiences
ABSOLUT ELYX BRAND HOME NEW YORK CITY
In order to perpetuate brand awareness, Absolut Elyx brings educators, innovators, bartenders, press and tastemakers out to the 'branded' space in New York city, where a red carpet is truly rolled out. Via a series of experiences that include intimate tasting dinners, food pairing and craft sessions, the brand makes sure that their “Absolut Experience” is one you will absolutely never forget.
Concept, Design & Implementation
In collaboration with Shaun Clarkson
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