Designing meaningful experiences

DELL TECHNOLGY PARK

This modular and scalable point-of-sale marketing allows retailers to modify the system to suit their needs, while at the same time conveying the Dell brand message in a consistent manner. Starting with a style guide and fixturing system specifically designed for retail environments, we positively affect the Dell brand – from the shop-in-shops to in-store fixture solutions, down to the 2x2 area around the product.

Achievements

Concept, Design & Implementation

Credits

In collaboration with Fitch Singapore.

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